Katrina has been actively involved with sport and recreation through both her personal life and career. She believes deeply in the exponential impact physical activity can have on everyone’s well-being. Not only that, she has made it a priority to incorporate aspects of building up sport as a common thread throughout her career, and within the various cities she’s lived and worked in around the world.
Having spent time on the brand, team, property, event, research, agency and consulting sides of the sport industry, Katrina is currently the Principal Consultant of In Common Consulting, with a focus on fuelling the physical activity and women’s sport space while helping to drive purpose-driven businesses forward. In Common Consulting helps to leverage a strategic, multi-faceted, legacy-first lead mindset to elevate the impact sport can have on building an impactful and brand-driven business or non-profit organization.